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Companies who don't do their research...


I just found this article about companies that have launched products whose names are... well... inappropriate in other languages.

Perhaps Julian can help me out with this one, apparently "lumia" can mean "prostitute" in Spanish, though I've never heard that before. Nokia didn't know it either when they launched a phone with that name!

http://www.ibtimes.com/articles/238383/20111026/nokia-lumia-prostitute-coors-beerwolf-chevy-nova-clairol-mist-stick-sega-ford-pinto-google.htm(external link)



Nigaz.... oh boy, yes that is unfortunate!

I just found these:

http://www.businessadministration.org/blog/60-unintentionally-offensive-business-and-product-names(external link)



Hello,
I personnally had not heared "lumia" before. But it seems like the word is very old and practically no one uses it now : http://www.ddsmedia.net/blog/2011/11/una-lumia-por-favor-nokia-y-su-nuevo-controversial-nombre-de-modelo/(external link)

This posting also made me remember something I had read about another controversial company name. In this case, they had to face racism charges. Have a look (and a laugh, if you wish) http://www.dailymail.co.uk/news/article-1196811/Racism-debate-Russian-Nigerian-gas-companies-combine-form-Nigaz.html(external link)


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